Marketing Evaluation Essay

MKG501B Assessment 1


FYTOSAL limited. - Business profile

Fytosal ltd. is a trading business with an international participation of partners, operating in the field of healthful nutrition across Slovakia and other European countries as 2003. It is established while using aim to support health safeguard by generating and releasing of prebiotic products made from TOPINAMBUR in the domestic and foreign industry.

Topinambur is unique plant hiding strong and recovery energy from the nature. It has substances that favorably affect human affected person and helps in order to avoid and recover several ailments. Its exceptionality lays also in the fact that it can be resistant against hefty metals. It consists of very precious aspect – inulin that helps in the treatment of different illnesses without a doubt diabetes mellitus.

The supplier in the raw material – topinambur tuber is a company by itself, since it develops topinambur about 5ha in Slovakia. Organization is a sole distributor, having no competition in Slovak republic. It directs the following products through the stores of healthful nutrition and bakeries towards the final customer. At present there are about 70 healthy nourishment stores advertising the following topinambur products: 2. Top-inulin tablets

* Top-inulin powder

2. Syrup

2. Jams

2. Sweets

SWOT analysis

Strong points

* business know-how regarding the trading and growing of topinmabur * it is just a company with international presence

* it truly is fully financed from partners contributions

* has entry to Hungarian industry, since 1 partner lives and works on behalf of firm in Hungary * intellectual potential of human resources

2. company's technique focused on advancement process of production * personal experiences and own trade-mark


2. size of a great enterprise, this can be a small company

* lack of staff knowledge about topinambur at the beginning of job * lack of technological tools for making of products * necessity of extensive addressing of individuals

* bigger prices compared to foodstuffs, people are used to Opportunities

* elevating interest in offered healthy diet products created from topinambur in Slovakia and other European and non-European countries * support of the career in the region

2. potential for assisting of well being protection

* no competition for the merchandise made from topinambur


2. lack of people's knowledge about the favourable effects of healthy diet food stuffs and topinambur itself * general distrust of people

2. world economic recession

* labour force emigration

* payment discipline of purchasers

5. possible market conditions transform

* legislative changes

* stagnation of economic progress

* inadequate quality time force


In Slovakia, Fytosal ltd. does not have competition, in sense that there is no various other company providing the same products as Fytosal does. The sole company that deals with topinambur growing is usually Fytosal this is a trading company as well. These are generally ideal circumstances for the further business development. Concerning European levels, France is a European innovator. Topinambur was introduced right now there for the first time in 1600. Australia is considered to be one of the leading countries as well, mainly in assortment of products made from topinambur and required this position also thanks to profound and advanced analysis of topinambur make up. Third country is Hungary, because of its intellectual potential. Buyers

Fytosal ltd. is, in the company's technique, focused on effective people on the domestic and European market. The target group is all the groups interested in healthy way of life. There are three different teams

* stores of healthy nourishment

* bigger trading stores

* bakeries or confectioners.

There are 62 stores offering the products. Larger...

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